Standard Life Foundation

Brand development, report design and infographics

Standard Life Foundation was launched in 2017 upon receiving a substantial donation from the unclaimed assets following Standard Life’s demutualisation. Their mission is to contribute towards strategic change which improves financial well-being in the UK. Since 2018 The Port Creative has developed the existing branding and created the house style for published reports and digital marketing assets. Latterly, we also created the initial design content and asset requirements for the re-named abrdn Financial Fairness Trust when Standard Life merged and became abrdn plc in 2021.