CoE – Strengthening National Child Participation Frameworks and Action in Europe
CoE – Strengthening National Child Participation Frameworks and Action in Europe
Graphic design, illustration, animation and art direction
The Port Creative is immensely proud of the work done in partnership with the Council of Europe Children’s Rights Division and over the years we’ve been involved in many interesting and innovative projects, none more so than ‘Strengthening National Child Participation Frameworks and Action in Europe’. This project was based around a human-centered design process with the aim of motivating decision makers to work with children and young people in their processes. Interviews were conducted with children from the five country partners (Slovenia, Portugal, Iceland, Finland, Czech Republic) in March 2022. These included members of civil society organizations as well as government employees. The primary audience was identified because it is the most influential for the problem and there have been few communication plans to reach out to them, but they are also fewer in numbers than the secondary audience. Messages were created about relatable everyday situations designed to reach a broad spectrum of people (the primary and secondary audiences). Two of the 4-panel comics below speak to teachers and two speak more generally to adults with decision-making power. Although children are not the target audience for this campaign, they indeed may benefit indirectly from the messaging.
Media delivered:
1. Four short 30 second animations
2. Four Vignettes in the form of a 4-panel comic strip (for social media and/or as a printable poster)
