JustRight Scotland. Brand identity design, website design and build, report design and illustration
Launched in 2017, JustRight Scotland is a law centre based in Scotland. The centre seeks to address access to justice and human rights issues. I was very fortunate to have been involved with JustRight Scotland right from its very beginning. Kirsty and Jen’s vision for a new, fresh thinking legal practice required slightly different creative thinking to that of a traditional law practice and we delivered these attributes in a bold, smart and approachable identity. The JustRight Scotland brand footprint has certainly grown as they’ve established themselves as one of, if not, the leading human rights practice in Scotland. The logo remains authentic and clearly distinguishable from other brands in that category and the supporting graphic elements created for factsheets, print, website, etc. evoke an immediate response from clients.